Toyota Canada Excels in August, Thanks in Part to its Electrified Offerings
September 09 2025,
Toyota Canada continues to prove its strength with solid, consistent sales that reflect the diverse desires of Canadian consumers. In August, the company once again recorded remarkable results with a total of 21,848 vehicles sold, a 14.4% increase compared to August 2024.
This success is largely based on the strong demand for electrified vehicles, which now represent a record 49.1% of the brand's total sales in the country.
Think about it, that's one out of every two models!
For models bearing the Toyota logo, the results stand at precisely 19,346 units sold. This represents a 16% increase compared to the same period last year, with an electrified share of 48%.
These results highlight the relevance of the brand's diversification strategy, starting with its record-breaking hybrid lineup.
For example, the Camry sedan, which is exclusively hybrid, shows a spectacular year-over-year increase of 148.4%, thanks to 1,073 units sold in one month—an all-time record for this model.
The Corolla Hybrid also achieved a feat with an 80% jump, or 1,267 units sold, a new record for the month of August. Meanwhile, the Prius PHEV (Plug-in Hybrid) continues to impress and perform as steady as a clock, with 1,133 units sold, up 38% compared to August 2024.
Hybrid trucks and SUVs also performed very well. The hybrid Tacoma saw an increase of 44.9%, while the Sienna minivan (also exclusively hybrid) had its best August ever with a 7.4% increase.
And let's not forget the RAV4, proudly assembled in Canada, which sold 6,351 units in August, an increase of 16%.
At Lexus, electrification plays an even more significant role, as 57.6% of the 2,505 vehicles sold were hybrid, plug-in hybrid, or all-electric. This is a 3.4% jump compared to 2024.
The RX SUV was very popular with buyers, with 961 units sold (+11.2%), while its plug-in version broke a record in August (+38.8%).
Conclusion
These figures clearly show that Toyota has mastered the art of meeting the expectations of Canadian consumers by offering a diverse and high-performing electrified lineup.
And with a range that is constantly being renewed and reinvented, the future looks just as interesting.
